Build to learn vs. build to scale
Most fights about PMs shipping code go away once you name which one you're doing.
PRESS RUN 001
Building is a PM skill now.
Practice it every week.
What to learn, what changed this week, a 90-minute build brief, and people to build with. Start where you are.
Y / Build
This week's build
Week 01Live now
Week 02Next Monday
Week 03Coming up
Week 01 · L3 · 90 min
Turn a pile of customer feedback into a triage tool
PMs lose hours each week sorting raw feedback by hand. A small tool that groups feedback by theme and flags urgent items would cut that to minutes, and you'd trust it enough to use it.
C / Learn
Latest to read
What “technical” means for a PM now
Not a computer science degree. Five specific skills, and how to practice each one.
M / News
This week: the conference agreed with us, and the pushback is real
ProductCon SF: building is cheap, judgment is scarce
Product School's October 7 conference kept landing on one point: AI made building cheap, so judgment, taste, staying close to customers and shipping yourself are the scarce skills. Webflow's CPO described going from "Builder Days" to a weekly "Builder Wednesday" and getting everyone in product, design and engineering shipping to production.
PMs are trading PRDs for prototypes
More product leaders say a working prototype now does the job a requirements doc used to, because people react to something they can click far better than to a page of text.
"Builder PM" shows up in job posts
Some roles now ask PMs to turn a problem into something tangible before design or engineering get involved, naming Claude, Cursor, Lovable and v0. It's anecdotal so far: we found no hiring data that measures it.
K / Community
Build with other PMs
Building alone is slower and lonelier. The community is a Slack where PMs who build ask questions, show what they made and get unstuck.
Our Slack opens soon. Join the list and you'll get the first invites.